How to Test Email Deliverability
If you want to be sure, that the emails that you send during your marketing campaign, make it to the desired inboxes, you need to test email deliverability on a regular basis, because email verification is not everything. Let's take a closer look at the terms "deliverability" and "delivery". While the latter is used to describe whether or not a recipient’s server accepted a marketing message, the former is a marketing term used to distinguish emails that have made it to the inbox from those that haven’t. The average deliverability rate hovers around 80%. There are a few different ways to estimate deliverability, and the best testing methods combine them all into one simple process: authentication testing, content testing, seed list testing. Top email deliverability testing tools: 1. Mail-tester.com. All you need to do to obtain an accurate deliverability score is to send a message to the provided address. 2. MxToolbox. It analyzes the headers, the blacklist